Multi-Channel Marketing Services
Integrated Marketing – Engagement Marketing – Performance Marketing – Real Time Marketing – Data Driven Marketing
What is Multi-Channel Marketing?
As the marketing terminology can literally be translated; multi-channel marketing is basically the act of using any and all marketing and ad channels in a cohesive and strategic fashion. To further elaborate, multi channel marketing is typically leveraging as many marketing channels and advertising channels in as many ways as possible to provoke an increased consumer response and connection for further personalized customer journey funnel development.
Multi-Channel Marketing Services-
Example of multi-channel marketing: Leveraging all available digital marketing services, channels, and mediums(organic, earned, and paid)- onsite SEO, content marketing, multi-channel organic SEO services, social media marketing, search engine marketing services(generally referred to as “paid for traffic” these days)- PPC/CPC/CPL, display ads and RTB/programmatic ads, PLA’s and shopping ads, mobile ads, social ads, remarketing ads and retargeting ads, lead generation networks, affiliate networks; basically anywhere you are paying directly for an instant response.
Furthermore, a true multi-channel marketing strategy typically integrates direct marketing strategies with the above aforementioned digital marketing services, channels, and mediums seamlessly into the marketing mix, such as: Buying a targeted list of direct mail subscribers, creating a high impact call to action offer ad or postcard, using a QR code that leads to a lead funnel landing page or app install page, using a special tracking URL on the ad or postcard for this specific mailing campaign, utilizing a special dynamic call tracking phone number specific to this offer only. A business could also leverage TV and radio advertising at or around the same time as the multi-channel marketing campaign examples above are launched to establish brand, product, or service awareness along with “consumer trust” through repetitive messaging.
All of this newly generated consumer data is instantaneously transferred into an ERP system, CRM software, and/or marketing automation system for further lead nurturing, customer relationship marketing, lead funnel, and sales pipeline development to deliver a consistent, cohesive, branded, and personalized marketing messaging to the new sales lead, SQL, or MQL.
Marketing automation, business infrastructure, logistics, real time tracking, analyzing big data, optimizing marketing automation systems via different sales funnels, streamlining consumer pipelines, email drip campaigns, and other back-end marketing and automation strategies. These multi channel marketing service methodologies are just some of the tactics, processes, systems, and software utilized in just about any multi channel marketing campaign. There is also value in the branding aspects of all the above, repetitive messaging, remarketing, retargeting, and reactivation campaigns either.
Multi Channel Marketing Companies
Contact MarketVertise today to see how our strategic multi channel marketing service company can accelerate the growth of your business!